A Valuable Franklin Senior Luncheon Should Not Become City Hall’s Monthly Podium
Seniors were directed to official Facebook pages maintained with taxpayer-funded resources as questions emerge about missing public comments
Commentary by Dr. Richard A. Busalacchi, Publisher — Franklin Community News
Today, I had the opportunity to attend my first monthly luncheon held by Franklin Senior Citizens, Inc. The organization has approximately 170 members, and about 140 people attended today’s gathering.
My overall impression of the organization was positive. Franklin Senior Citizens, Inc. provides residents age 55 and older with an excellent opportunity to meet one another, build relationships and learn about issues affecting older adults.
Today’s program included useful presentations from the Franklin Health Department and Franklin Fire Department paramedics. Those presentations addressed health, emergency response and continuing-care matters relevant to older residents.
Following the meal, attendees enjoyed a singer who performed classic standards. The entertainment was warmly received and contributed to the fellowship and community atmosphere.
This is a worthwhile organization, and eligible Franklin residents should be encouraged to participate.
That is also why it is fair to ask whether its limited monthly meeting time is being used as effectively as possible—and whether City Hall has been given too prominent and permanent a place on the agenda.
A Separate Organization Receiving City Support
Franklin Senior Citizens, Inc. is a separate organization governed by its own board consisting of a president, vice president, secretary, treasurer and director at large. It is not a City board or governmental body.
The City of Franklin does, however, subsidize the organization’s luncheons through an allocation in its annual budget. The City contributes $8 toward each participating senior’s meal, while the participant pays $7.50. City officials attending the luncheon pay for their own meals.
Based on today’s attendance of approximately 140 people, the City subsidy would amount to roughly $1,120 for this luncheon.
The public support makes the program affordable and accessible. It also makes it reasonable for taxpayers and participating seniors to ask how the program is structured and whether its limited meeting time remains primarily focused on the interests of its members.
Does Every City Official Need to Speak?
The mayor, director of administration and Common Council president have a reserved table near the front of the room. Their table is also given the first opportunity to proceed to the buffet.
City officials regularly attend, and Mayor John Nelson—or someone speaking on his behalf—apparently addresses the organization at each monthly meeting.
There is nothing wrong with City officials attending. There is also value in having officials provide seniors with timely and relevant information.
The direct question, however, is this:
Is it necessary for Mayor John Nelson, Common Council President Michelle Eichmann and Director of Administration Kelly Hersh all to speak at every monthly luncheon?
With the scheduled meeting lasting approximately one hour, multiple City Hall presentations can consume a significant portion of the available program. City officials should be invited when they have timely information relevant to seniors—not automatically provided a standing monthly platform simply because they hold office.
An Exhaustive Development Presentation
At today’s luncheon, Mayor Nelson also brought Economic Development Director John Regetz to discuss ongoing commercial and development projects throughout Franklin.
Economic development is a legitimate subject. Residents should know what is being built, how major projects may affect their neighborhoods and what public financial assistance may be involved.
The presentation, however, covered an exhaustive list of projects and went into considerable detail. It appeared better suited for an Economic Development Commission meeting, Common Council presentation or dedicated community forum than a limited senior luncheon.
Members appeared to lose interest as the presentation continued, and at least one attendee appeared to fall asleep. That observation is not intended to embarrass the individual. It illustrates that the presentation’s length and depth may not have matched the setting.
A more effective presentation might have highlighted several major developments, briefly explained how they affect residents, provided a printed summary and allowed time for questions.
The Health Department and Fire Department paramedic presentations offered a useful contrast. Their subjects had an immediate and easily recognizable connection to the health, safety and continuing-care needs of residents age 55 and older.
Seniors Directed to Taxpayer-Supported Facebook Pages
During today’s meeting, Common Council President Michelle Eichmann went out of her way to tell attendees that they could obtain official Franklin information from her aldermanic Facebook page or Mayor Nelson’s Facebook page.
Director of Administration Kelly Hersh told attendees they could also obtain information from the City’s website.
That distinction matters because Nelson’s and Eichmann’s Facebook pages have both been documented as receiving support from Mary Christine, Franklin’s taxpayer-funded contract marketing and public-relations consultant.
These are not simply personal pages maintained exclusively through the elected officials’ private resources. Taxpayer-funded public-relations resources have been used to help prepare, maintain or distribute content through both pages.
During the November 4, 2025 Common Council meeting, Nelson stated that Christine was available to help alderpersons with social-media content. He told Council members:
“Any of you at any point in time can communicate with Mary.”
Six days later, during the November 10, 2025 Milwaukee County Intergovernmental Cooperation Council meeting, Nelson acknowledged that Franklin’s paid public-relations contractor had access to the social-media accounts of multiple elected officials:
“[She] does, you know, have access to those of us that have allowed her to post things.”
Nelson also told the municipal officials that Franklin paid its part-time public-relations contractor up to $25,000 per year.
Taken together with the additional page-administration records reviewed by FCN, these statements document that taxpayer-funded resources have been used in connection with both Nelson’s and Eichmann’s elected-official Facebook pages.
That makes Eichmann’s direction to approximately 140 seniors more significant. She was directing attendees to pages supported, at least in part, by a City contractor paid with taxpayer dollars.
Eichmann’s Page Presents Itself as Official
Eichmann’s Facebook page does not present itself as a personal or campaign account.
Facebook classifies it as a “Government Official” page. It identifies her as “Alderwoman Michelle Eichmann,” lists Franklin City Hall at 9229 W. Loomis Road as its address and provides her official City email address, meichmann@franklinwi.gov, as its contact information.
The page describes itself as an “Informational Page created for the Constituents of D2 in Franklin, WI.” Its posts address City services, licensing decisions, development projects and other governmental matters.
Those features provide strong evidence that Eichmann uses the page in her official capacity to communicate with constituents.
The City website should remain the central source for agendas, minutes, ordinances, budgets, public records and other official information. A Facebook page bearing an elected official’s name necessarily presents events and controversies through that official’s selected perspective—even when a taxpayer-funded contractor helps create or publish its content.
Eichmann’s Denial Is Also Removed
The questions surrounding the page did not end with the senior luncheon.
One day earlier, Eichmann published a Facebook post linking to a news story about the Irish Cottage’s court challenge to its 30-day license suspension.
During the resulting discussion, Eichmann responded to questions about who additionally post to and administers her page by denying that it was administered by a City-paid staff member.
That response is no longer visible.
The wording of the denial was important. Mary Christine is not technically a City employee or “staff member.” She is Franklin’s City-paid contract marketing and public-relations consultant.
A denial involving a City “staffer” therefore does not answer the more precise question:
Has Mary Christine—or any other City-paid contractor—been given administrator, editor, moderator, posting or other access to Eichmann’s official aldermanic Facebook page?
Removing Eichmann’s denial does not answer that question.
Seven Documented Comments Are Now Missing
The Facebook post continues to display an indicator showing 20 comments. Approximately 13 comments and replies remain publicly visible.
FCN documented seven specific comments that appeared in the thread but are no longer visible:
Three comments posted by Franklin Community News.
Three comments posted by Jacquie Nelson, Mayor Nelson’s former wife. (FCN has a screen shot of Jacquie Nelson's initial response on Eichmann's post and Eichmanns response. Both of which were deleted by Eichmannn.
Eichmann’s own response denying that a City-paid staff member administered her page.
Those seven missing comments account for the apparent difference between Facebook’s displayed total of 20 and the approximately 13 comments and replies still visible.
The existing evidence does not conclusively establish who removed each comment. A commenter can delete their own material. Facebook can filter comments or limit their visibility. Privacy and blocking settings can affect what individual users see. A page administrator can also hide or delete comments.
Jacquie Nelson may have removed her own three comments. That would not explain why all three FCN comments and Eichmann’s own response are no longer visible.
The page’s administrator and moderation records should establish what occurred.
Does Wisconsin Law Prohibit Deleting or Hiding the Comments?
Wisconsin law does not establish a blanket rule requiring every Facebook comment to remain publicly displayed forever.
The legal question is whether the material constitutes a public record and, if so, whether an official copy was preserved for the required retention period.
Wisconsin defines a record broadly to include electronically generated or stored information created or kept by a governmental authority. The Wisconsin Department of Justice emphasizes that content determines whether something is a record—not the device, platform or account on which it is stored.
The Wisconsin Public Records Board’s social-media guidance specifically identifies material that may require retention, including content that:
Conveys official government information.
Documents governmental policies, procedures or activities.
Is authorized by the government.
Contains feedback, including public comments or posts received through social media.
Documents governmental decisions or actions.
The guidance also states that records-retention responsibilities remain even when a social-media company discontinues service or removes information.
Under Wis. Stat. §19.21(4), municipal public records generally must be retained for the period established by ordinance. For most municipal records, that period may not be less than seven years unless the Wisconsin Public Records Board has approved a shorter period.
That does not necessarily mean every comment must remain visible on Facebook for seven years. A page administrator may be able to hide or remove material from public display if the City preserves a complete and retrievable copy in an approved records system and follows the applicable retention schedule.
However, simply deleting a qualifying public record without preserving it elsewhere may violate the municipality’s records-retention obligations.
The Public Records Board further states that a government agency may legally dispose of a record under an authorized retention schedule only when no litigation, audit or public-records request concerning that record is pending.
FCN’s earlier email warned Eichmann not to destroy the comments, but a warning about a possible future complaint may not, by itself, constitute a formal public-records request. FCN should therefore submit a specific written request and preservation notice immediately.
A Separate First Amendment Issue
Even if a copy is preserved for records purposes, selectively hiding or deleting comments may create a separate First Amendment problem.
In Lindke v. Freed, the United States Supreme Court held that a public official’s social-media conduct constitutes governmental action when the official possesses authority to speak for the government on the matter and purports to exercise that authority in the relevant post.
The analysis is fact-specific.
Eichmann’s page is labeled “Government Official,” uses her elected title, lists City Hall as its address, provides her official City email, says it exists to inform District 2 constituents and publishes information about official City matters. Taxpayer-funded public-relations resources have also been used in connection with the page.
Those facts strengthen—but do not automatically resolve—the argument that Eichmann was acting in her official capacity when publishing and moderating posts concerning City licensing and litigation.
If the page and particular post constitute official governmental activity, removing comments because they criticize Eichmann, dispute the City’s position or question the use of taxpayer-funded resources could constitute prohibited viewpoint discrimination.
Preserving a private archival copy would satisfy part of the records-retention concern, but it would not necessarily cure unconstitutional viewpoint discrimination if the comment was hidden from public discussion because of its viewpoint.
Records That Should Be Preserved and Disclosed
Eichmann and the City should immediately preserve and disclose:
The original Irish Cottage post.
All comments and replies associated with it.
Records showing which comments were hidden, deleted or reported.
The date, time and account responsible for each moderation action.
The page’s administrative and moderation activity history.
The identities and access levels of all administrators, editors and moderators.
Any available Meta or Facebook page-access records.
Communications among Eichmann, Nelson, Hersh and Christine concerning the post or its comments.
Records showing whether the missing comments were archived outside Facebook.
The City’s records-retention policy for elected officials’ social-media pages.
Records documenting Mary Christine’s work on Nelson’s and Eichmann’s pages.
FCN is not asserting, based solely on the missing comments, that Eichmann personally removed all seven.
FCN is reporting the documented facts: seven previously visible comments are missing; three were posted by FCN; three were posted by Jacquie Nelson; the seventh was Eichmann’s own denial concerning the administration of her page; and the post continues to display a total of 20 comments.
Mayor Publicly Blames a Franklin Resident
The most troubling moment at today’s luncheon came during Mayor Nelson’s remarks.
Someone asked why the former Poth’s General Store property at South 76th Street and West Rawson Avenue remains fenced, gated and undeveloped.
The mayor could have explained the project’s status, described the pending litigation and allowed members to draw their own conclusions.
Instead, Mayor Nelson called Franklin resident Linda Mathwig by name, asked, “Linda, where are you?” and pointed her out before approximately 140 people. He then told attendees that the lack of progress was Mathwig’s fault because she filed a lawsuit challenging the tax-incremental financing district.
Those comments were inappropriate, disparaging and completely out of place at a senior luncheon.
Mathwig has a constitutional right to petition her government and seek judicial review of government action. People may agree or disagree with her lawsuit, but she should not be publicly singled out and blamed by the mayor for exercising that right.
Nelson was speaking through a microphone routinely made available to City officials. Mathwig was seated in the audience without a comparable platform or planned opportunity to respond.
That imbalance demonstrates the potential problem with allowing a community luncheon to become a standing City Hall podium.
A Worthwhile Program That Should Remain Focused on Seniors
None of these concerns should diminish the work of Franklin Senior Citizens, Inc., its independent board or its volunteers.
The monthly luncheon offers fellowship, useful information, an affordable meal and enjoyable entertainment. It is an excellent opportunity for older Franklin residents to connect with one another, and I encourage eligible residents to participate.
The organization’s board nevertheless determines its programming, invited speakers, reserved seating and use of the microphone. It should consider whether recurring presentations by multiple City officials are the best use of the organization’s limited monthly meeting time.
City officials should be welcomed when they have concise, timely and relevant information to share. They should not require a permanent place on every agenda.
Franklin Senior Citizens, Inc. should remain first and foremost an organization for seniors—a place where members can connect, learn, receive valuable information and enjoy one another’s company.
It should not become City Hall’s monthly platform. Its microphone should not be used to publicly target a resident for challenging a government decision, and its members should not be directed to elected officials’ taxpayer-supported Facebook pages without transparency about who helps create, publish and control the content appearing there.
FCN Will Refer the Matter to the Public Integrity Unit
Franklin Community News will submit a supplemental complaint to the Milwaukee County District Attorney’s Public Integrity Unit and request that it be added to the ongoing investigation involving Mayor John Nelson, Director of Administration Kelly Hersh and City-contracted marketing and public-relations consultant Mary Christine.
The new matter is connected to that investigation because it involves the same taxpayer-funded public-relations arrangement and raises additional questions about the contractor’s access to elected officials’ Facebook pages.
FCN will ask investigators to determine who had administrative or moderation access to Eichmann’s page; whether Christine or another City-paid individual created, posted or moderated its content; who removed or restricted the seven missing comments; and whether Eichmann, Nelson, Hersh or Christine communicated about the comments or their removal.
The referral will specifically raise two additional issues:
First, were comments critical of Eichmann or questioning the use of taxpayer-funded resources selectively hidden or deleted from a Facebook page presented and operated as an official governmental channel? If so, investigators should determine whether public resources were used to censor criticism or engage in viewpoint-based moderation.
Second, did the missing comments and related moderation records constitute public records, and if so, were complete copies preserved in accordance with Wisconsin records-retention requirements? Removing a comment from public view and destroying the only retained copy are not necessarily the same act. Investigators should determine whether the comments, page activity logs, notifications and administrative records remain available elsewhere.
FCN will also ask whether taxpayer-funded resources were used to suppress criticism, protect the messaging of particular elected officials or perform work outside the legitimate scope of the City’s public-relations contract.
FCN is not asserting that Eichmann personally removed all seven comments or that the evidence presently establishes a criminal violation. Commenters may delete their own material, Facebook may affect visibility and different page administrators may possess moderation authority.
Those unresolved questions are precisely why an independent review is warranted.
The purpose of the referral is to preserve and obtain the page-access records, Facebook activity logs, archived comments, City communications and contractor records necessary to determine what occurred, whether public comments were improperly censored and whether all qualifying public records were properly retained.
The incident presents an additional investigative lead involving the same contractor, public resources and elected-official social-media system already under review.
Sources
Wisconsin Public Records Board: Records Management and Social Media
Wisconsin Legislature: Wis. Stat. §19.21(4)
U.S. Supreme Court: Lindke v. Freed
This piece reflects the author’s personal opinion and experiences. All statements are presented as commentary protected under the First Amendment. Readers are encouraged to review public records, filings, and documented evidence referenced throughout this article.
Dr. Richard Busalacchi is the Publisher of Franklin Community News, where he focuses on government transparency, community accountability, and local public policy. He believes a community’s strength depends on open dialogue, honest leadership, and the courage to speak the truth—even when it makes powerful people uncomfortable.
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